Insights

Field notes on international education expansion.

Practical perspective from inside the rooms where market entry, partnerships, and commercial growth actually get decided.

October 2026·6 min read

AI in Admissions: What Actually Works, and What Is Just a Chatbot on Your Homepage.

Most institutions lose qualified applicants to slow follow-up, not to competitors. What AI recruitment tools for universities actually look like when they work — and what is just a chatbot on the homepage.

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September 2026·6 min read

Latin America's Talent Market Is Being Rebuilt. Most Institutions Are Still Recruiting for the Old One.

Latin American students are choosing Europe and each other; employers are building talent in-house. Institutions still running a twice-a-year recruitment trip are missing both shifts.

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September 2026·6 min read

The Executive Education Market Is Shifting East. Most Programmes Aren't Built to Follow It.

The executive education market is heading from $84bn to roughly $138bn by 2030, and Asia-Pacific is growing fastest. The institutions capturing it are building commercial infrastructure, not exporting electives.

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September 2026·7 min read

387 Branch Campuses, 73 Closures. What Separates a Transnational Education Partnership That Works From One That Doesn't.

387 international branch campuses operate today; 73 more have opened and closed. The failures share a shape — and the governance choices that prevent them are made early or not at all.

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September 2026·6 min read

The Gulf Is Building EdTech Infrastructure Faster Than Most Providers Are Showing Up. Here's What Market Entry Actually Requires.

The GCC edtech market was worth around $3.02bn in 2024, with Saudi Arabia and the UAE holding close to 70% of it. Entering the Gulf is a market access problem before it is a product problem.

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June 2026·7 min read

The Map of Global Education Is Being Redrawn. Most Institutions Are Reading the Old One.

New international enrollment in the US fell ~20% in spring 2026. Demand hasn't disappeared — it has moved. The institutions winning now started two or three years ago.

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